The 7 Squarespace Tweaks Every Service Business Should Do Before Going Live
Launch with confidence using these small but 💪 mighty website fixes.
Launching your website is exciting — but before you hit “publish,” there are a few simple tweaks that can make the difference between a site that just looks nice and a site that actually works hard for your business.
Here are 7 must-do Squarespace fixes that will help service pros (like plumbers, landscapers, painters, contractors, cleaners, and beyond) launch with confidence.
1. Add a “Request a Quote” or “Book Now” Button
This might seem obvious, but your websites entire job is to get you more bookings, calls and leads. You don’t want to make your visitors hunt for ways to work with you, sprinkle it throughout your website so it’s easy to book your services. Consider adding an integration to your website that automatically allows you people to book with you based off of your schedule. For example, Cal.com (an awesome free option) and Acuity (which is owned by Squarespace) are great options for allowing website visitors to book your services from your website.
To add a “Request a Quote” option to your website simply add a Squarespace form to your website that collects all the pertinent information you would need to put together a quote. Then link the button to the page with your form on it – that’s it, it’s that easy! This is also a great place to integrate your CRM to your website if you have one, to seamlessly track client interactions.
Add a clear button in your header or top navigation that says something action-oriented like:
Request a Quote
Book a Service
Schedule a Call
Call (000) 000-0000
This one tweak can double the number of people who actually reach out.
2. List Your Service Area
Most service providers work within a certain region. Make that clear right up front so you don’t waste time fielding calls from too far away. Add your city, county, or region on your homepage, footer, and contact page. Bonus: it helps your site show up in local searches. Consider adding a map of your service region on your website to make it more visual for your website visitors.
Don’t forget to leverage your Google Business Profile (GBP) for helping potential customers understand your service area. You can learn more about your GBP in this post here.
3. Swap Stock Photos for Real Project Shots
People want to see your work — not the same shiny stock images they’ve seen everywhere else. Even if you’re just snapping pictures on your phone, real project photos build trust instantly. However, not all small businesses have the budget for hiring a photographer to take brand photos. To solve this problem use your smart phone to take before and after photos of your jobs.
Pro Tips:
Make sure to keep a clean workspace in your after photos. This shows customers you care about their homes.
Don’t forget to post new before and after photos to your Google Business Profile to attract new customers to your profile.
4. Create a Simple FAQ Section
You probably get the same questions over and over about your business. Whenever you get a question from potential customers consider turning it into an FAQ on your website. This cuts down on repetitive work for you and answers their questions up front before reaching out. A thoughtful FAQ section on your website also instills trust in you as a professional because you thought of their questions in advance – it shows you are experienced enough to know what they might need.
Some question ideas:
Do you give free estimates?
What is your service range?
Do you offer emergency services?
What payment methods do you accept?
You get the idea, brainstorm some questions you get in your own business and add those to your website.
5. Optimize for Mobile
Most people looking for a service pro are searching on their phone — often while standing in their kitchen looking at the leak, or out in the yard thinking about that fence repair. Having your website mobile optimized is a non-negotiable for your website.
Some things to look for on the mobile version of your website:
Is the text big enough and readable?
Does your CTA (Call-to-Action) button show right away on your website?
Are all elements positioned in an easy to read flow down the page?
It it easy to tap “Call Now”?
If not, adjust your mobile styles in Squarespace before going live.
Pro Tip: Ask your friends with different mobile phones to view your website and to provide feedback if they see anything that doesn’t display or work properly. While it is impossible to design for every screen size this can help you verify it looks good on most screen sizes.
6. Connect Your Google Reviews
Reviews are gold for service providers. Pull them into your site so visitors don’t have to click away to read them. You can:
Embed your Google Business Profile reviews with a plugin like this one, or
Copy a few standout reviews with client permission and add them as testimonials.
Either way, showing off those stars builds instant trust.
7. Double Check Your Contact Information
It sounds obvious, but you’d be surprised how many sites go live with a wrong phone number, broken forms, or outdated email. Test it all:
Fill out your own contact form.
Call your number from your mobile link.
Send a test email.
Testing your website before it goes live is the best way to ensure your website is working properly. Better to catch it now than after you’ve already handed out your web address!
Final Thoughts
Your website is more than an online business card but a tool that can bring in real clients. By making these 7 simple Squarespace tweaks before you go live, you’ll save yourself headaches, build trust faster, and give potential customers exactly what they need to book you.
Think of it like tightening the last bolts before completing a job — small details that make a big impact.